Salvatore Ferragamo – luxury shoes to slip in to

Salvatore Ferragamo - luxury shoes to slip in to

Imagine our excitement upon hearing that well known, lavish Italian shoe brand Ferragamo have just opened a newly renovated flagship store in Sandton! Yay!

The renovated store mirrors the modern structural and architectural aesthetics that the Italian luxury brand has currently injected into its DNA. The elements used in the store’s renovation reflect the new creative direction the brand has been reinforcing as of late.

Ferragamo’ s current footwear director, Paul Andrew, mirrored that sentiment in an interview earlier this year, saying: “This is not about a reinvention, but about reintroducing the brand to a new generation of women, while not alienating or forgetting the existing client, The way we are going about it is based on Salvatore’s original mindset, which was all about creativity and innovation.

All the ingredients were there, so we wanted to rework these elements in a totally new way. That innovation has been lost in the past 40 years.”

The store originally opened in 2000 and is the brand’s largest South African location – in Diamond Walk. The renovated space now has a footprint of 203m². The newly renovated space features the full lifestyle brand experience of men’s and ladies products, across the full collection of shoes, accessories, RTW, accessories, watches & perfumes.

Ferragamo is considered by many in the industry to represent old school luxury but that’s changing fast, as the brand has been injecting new life into it’s DNA by appointing a new creative team to carry the brand into its next phase.

Salvatore Ferragamo trading under partnership with AbuIssa Africa, a subsidiary of Qatar based AbuIssa Holding International.

AbuIssa Holding has a rich heritage in the retail field across multiple disciplines of which luxury retail is 2 merely one. Further to partnerships with top international brands, AbuIssa has developed several concept stores and brands that is based on addressing specific niches in the markets they trade given their 35+ years’ experience & success in
retail such as Blue Salon (Luxury Department Store), Mosafer (Travel Lifestyle
Concept) and many more.

Find out more about Ferragamo SA – here

For similar articles on Fashion – head over here

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