Rémy Martin launches new campaign featuring inspirational South Africans
Live your life to the fullest! This is the campaign message that premium cognac brand Rémy Martin is getting across in their brand new advertising campaign which has just launched.
Rémy Martin is becoming the drink of choice for those who make a difference in our world, who take strides and are bold – a face that stands out in a crowd. We were lucky enough to attend an exclusive tasting event with Rémy Martin recently and find out more about their offerings, and we got to experience Rémy Martin VSOP, 1738 and XO alongside an extravagant food pairing.
Often we tend to think that cognac is an after dinner drink, but getting to explore the rich and opulent tastes and flavours, paired perfectly with the delicious food – really gave us an idea of what these Fine Champagne Cognacs are all about.
The new campaign that has just launched features two inspiring South Africans Sivu Madikana and Madoda Khuzway. The campaign is titled “One Life. Live Them.” and is now in it’s third year, continuing the call for individuals to explore a life that is rich with experience.
Sivu and Madoda were picked by the brand because of the range of experiences they have, and the accomplishments they have achieved. The campaign features each individual, describing them by their “slashes” – the passion that drive them and which make them unique.
Sivuyile Madikana is a lover of fashion, a trailblazer, a humanitarian and a mentor. At only 30 years old, he is something of a phenomenon and intellectual renaissance man. As well as a qualified medical practitioner, he is somewhat of a social media super-star and fashion trend-setter. Last year he was featured as one of GQ’s Best Dressed Men of the year. He is also a leading voice in social-activism, and uses digital media as a means of promoting health consciousness.
“There is absolutely no substitute for hard work. In the process of working hard, work smart, enjoy the journey that is life. When you look back, know that you lived life to the fullest and you did it ALL,” – he explains.
Madoda Khuzwayo joins Rémy Martin as a face of the One Life. Live Them campaign for the second year in a row. He is an inventor, businessman, educator and technologist, as well as an avid traveller and foodie.
Growing up in KZN, he moved to Gauteng and studied engineering, but found that his passions lay in online and mobile technologies. He has subsequently founded a number of companies, one being HOSTRIVER, an accredited ISP that provides web presence solutions to businesses across Africa. He is now a serial technology entrepreneur working across London and South Africa.
“The call “One Life. Live Them.” encourages people to live their lives to the fullest,” explains Phil Voget, Rémy Martin Marketing Manager. “We want to inspire people to explore their many talents and diverse interests, instead of simply being defined by just one thing that they do.”
“Over the past two years of the campaign, we have featured local individuals who have inspired us by living extraordinary lives. This year, we continue with this, and feature two gentlemen who are truly more than just the name on their business cards, who truly embody the concept of being defined not just by one thing, but by many”.
He hopes that he can inspire other generations: “We are here to build, but you have to dream big and work insanely hard. Don’t hold back and don’t wait for it to come to you – go and get it. Life is beautiful and what you make of it. Do big things. Don’t be afraid to try new things. Don’t be afraid to fail either, because only by learning these lessons can we succeed.”
To find out more about the campaign or to get more info on their countrywide experiences, visit Rémy Martin here…
Photos by @DearHeartPhotos
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